This introduction to the field will give and overview of the field and who the main players are

• The learner will discover if patient advocacy is for you
• The learner will be able to name three national patient advocacy organizations
• The learner will be able to give three reasons for growth in the emerging field of professional advocacy
• The learner will recognize if their values align with the field of advocacy
• The learner will be able to state two reasons for developing the right company culture
• The learner will be able to name three qualities that their own “brand” will include